a) Information You Provide
We collect information you voluntarily submit, including:
Name
Email address
Phone number
health-related preferences and concerns,
payment information, and any consent you provide regarding communications, including SMS opt-in consent.
b) Information Collected Automatically
When you visit our website, certain information may be collected automatically through secure technologies such as analytics tools or cookies. This may include:
Device type
Browser type
General geographic region
Pages visited
Interaction with website features
This information helps us improve the functionality and performance of our website
c) Information from Service Providers
We may receive information through third-party platforms we use to operate our business, including payment processors, scheduling software, and SMS communication platforms.
This information is necessary to operate our business and deliver services effectively.
We use personal information to:
Provide, manage, and improve our chiropractic care and wellness services
Send appointment confirmations, reminders, and scheduling updates
Respond to patient inquiries and support requests
Send wellness-related communications, health education content, and promotional offers to patients who have opted in
Process payments and manage patient accounts
Maintain compliance with applicable healthcare and privacy laws
Improve our website and patient communications
Berlin Chiropractic, P.C., DBA The Family Wellness, communicates directly with its patients. We do not sell leads or distribute personal information to third parties for marketing purposes.
The Family Wellness may send SMS messages to patients and prospective patients who have provided express written consent. Message types include:
Appointment confirmations
Class schedules
practice notifications
wellness tips
health education content
Message frequency may vary.
Message and data rates may apply.
Consent is not a condition of purchase or care.
Reply STOP to opt out at any time. Reply HELP for assistance.
SMS opt-in data and consent will not be shared with third parties for marketing purposes.
Berlin Chiropractic, P.C., DBA The Family Wellness, does not sell, rent, or trade your personal information. We may share information only in the following circumstances:
Service Providers: We work with trusted third-party vendors (e.g., payment processors, scheduling platforms, SMS providers) who assist in operating our practice. These parties are bound by confidentiality obligations and may only use your data to perform services on our behalf.
Legal Requirements: We may disclose information when required by law, or to protect the rights, safety, and property of our practice, patients, or the public.
Business Successors: In the event of a merger, acquisition, or sale of business assets, your information may be transferred to the successor entity.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Our website may use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and support marketing efforts. You may adjust your browser settings to disable cookies; however, some features of our website may not function properly as a result.
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain active patient relationships, and comply with applicable legal and healthcare record-keeping obligations. When information is no longer required, we take reasonable steps to securely delete or anonymize it.
Depending on your jurisdiction, you may have the right to:
Access the personal information we hold about you
Correct inaccurate or incomplete information
Request deletion of your personal information, subject to applicable legal requirements
Withdraw consent for SMS or other communications at any time by replying STOP (for SMS) or contacting us directly
To exercise any of these rights, please contact us using the information in Section 9.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. While no system is completely secure, we take data security seriously and continuously work to protect your information.
For privacy related questions or requests regarding your personal information, please contact us using the information above.
We may update this Privacy Policy from time to time. When changes are made, we will revise the "Last Updated" date at the top of this page. Continued use of our website or services after any updates constitutes your acceptance of the revised policy. We encourage you to review this page periodically.
This Privacy Policy is provided for general informational purposes and does not constitute legal advice.